Consumer Psychology and Behaviour Design Blog

The origins of consumer psychology and behavioral design

Gary van Broekhoven

Published on: 06/11/2024

Explore how consumer psychology evolved from early theories to digital-age insights—shaping modern marketing, product design, and buying decisions.

Behaviour DesignConsumer Psychology

“It’s not what they drive that counts but what drives them.”

Gary van Broekhoven

Join 5000+ readers receiving tips, edu-bites and latest research in the world of Consumer Psychology

What Drives Them

Roc Boronat 117

Barcelona, Spain 08011

garyvb @ whatdrivesthem .com

Connect